Best practices, recommendations, and tips for digital marketers

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

People love receiving a happy birthday message. And sending a happy birthday email, text or push notification is really simple with DailyStory. Of course, this article assumes you have contacts in your system with a date of birth value! Steps 1. First, create a new … Continue reading “Send a happy birthday message”

One of the safe guards we built into DailyStory is to prevent automation or scheduled emails from sending the same email to a recipient more than once in the same campaign. The beauty of this is you can schedule the same email to be sent … Continue reading “Resend, but with new subject line”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “Organic search performance (SEO) on Google”

A segment is a grouping of your audience who share common attributes. For example, people in a 30-day trial that have not completed a purchase. Or, customers whose membership expires next month. Once a segment is identified, you can target the segment with specific messages … Continue reading “Use Audience Segmentation To Generate Leads”

Text messaging is an effective way to reach customers. More of our customers than ever before are using SMS text message marketing campaigns as part of their digital marketing efforts. Examples include: Reminders Offers and deals Promotions Affiliate programs Why text messages? A well-targeted and … Continue reading “8 tips for effective SMS markting campaigns”

Personalize your email marketing with DailyStory Email marketing remains one of the best ways to reach your customers. But, just like you, your audience receives dozens – if not hundreds – of emails per-day. How do you make your message standout? Sending everyone the same … Continue reading “Personalized Email Marketing for Everyone”

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform … Continue reading “Why Integrated Marketing is the Key to Your Success”

The majority of email clients provide a snippet of text to preview the contents of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can … Continue reading “Email Preheader an important tool to improve email open rates”

Personalization is your ability to use the data you have about your audience to understand how your content best fits their needs or interest. This ensures visitors and customers get messaging tailored to them. People are unique. Your content should be too. Advanced marketing techniques, … Continue reading “Personalization is one-to-one marketing”

Capturing, storing, and using customer data is part of any modern marketing experience. Specifically for email and content targeting and personalization. Customer data drives customer experience Customer data is vital for matching content to the context of the visitor or audience. This is known as … Continue reading “Customer data best practices for digital marketing”

By using a no-reply email address you are signaling to your customers that you don’t care if they respond. Or worse, that if they did respond it is to an inbox that you aren’t monitoring or that would bounce. So why use no-reply email addresses? … Continue reading “Break the habit: Stop using no-reply email addresses”

SEO gurus and tools constantly remind you to set the alt text value with keywords for your images. You should do the same for images in email. Interactive email is the top trend for 2018 It’s common to use images in your emails. Sometimes for … Continue reading “Use Alt Text for Images in Email”

We wanted to share with you a brief overview and analysis of how the new General Data Protection Regulation from the European Union will affect customers of DailyStory. Please note, this is not an exhaustive analysis of GDPR. For more details please see the reference … Continue reading “General Data Protection Regulation from the European Union”

Looking for a list of the best marketing conferences for 2018? Our up-to-date list of the best marketing conferences for 2018 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also keeping it up-to-date so you … Continue reading “Digital Marketing Conferences in 2018 – The Complete List”

Over the last year I’ve had countless conversations with people about the problems DailyStory is solving. Several people commented, “is this a Customer Data Platform?” So naturally, I am reading and researching about what a Customer Data Platform is. What is a Customer Data Platform? A … Continue reading “What is a Customer Data Platform (CDP)?”

What if I told you that you have everything you need to enable marketing to improve your sales funnels, but that you may be missing one important part? My experience is that most mid-sized businesses have islands of data in a variety of digital tools … Continue reading “Why Marketing Attribution Is More Important Than You Think”

DailyStory was recently reviewed by FinancesOnline — a professional software review website that lists and discusses B2B software services in an effort to supply business owners with valuable information. Their software reviews assist decision makers going through the demanding process of finding the right tools … Continue reading “DailyStory Earns Customer Experience Management Software Awards from FinancesOnline!”

Salesforce integration to capture new leads from any web form on your website doesn’t need to be difficult or require custom code. Since starting DailyStory I’ve had an opportunity to work with several customers that wanted Salesforce integration. But they didn’t have the budget for … Continue reading “Simple Salesforce integration for any website”

Click fraud is a black-hat technique used to inflate the number of clicks on a pay-per-click ad. One of our customers asked us to build a report so she could get more detail into our paid search ad tracking – paid search ad tracking enables … Continue reading “What is Click Fraud and How to Prevent It”

The popularity of online shopping has grown tremendously. And, with customers spending more time and money online, this has raised customers expectations for online services. Traditional email and phone support channels aren’t enough. Today’s customers expect online chat options so they can talk with a … Continue reading “6 Best Practices for Online Chat Support”

Customer conversations are a great way to turn today’s visitor into tomorrow’s customer. Have you ever gone to a store and had a conversation with someone that works there? Maybe you talked with a cashier about the weather outside. It doesn’t matter what you talked about … Continue reading “Using Customer Conversations to Convert Visitors”

It’s easy to spend the majority of your new website budget on design and development without money left over for promotion and marketing, and now you need to grow website traffic. Maybe you’ve found yourself in this situation? The good news is you can do … Continue reading “Strategies for Building Website Traffic on a Budget”

Mater is a simple, open source, GitHub-based doc system built for Microsoft Azure. We built Mater to manage and publish our documentation and semi-officially announced open-sourcing Mater last week on our Twitter account. How it works Mater is designed to store all documentation, images, videos and other … Continue reading “Announcing Mater – A Free Documentation Platform”

Structured data is information you add in your web pages to help search engines better understand your content.   77% of search traffic goes through Google and not all search results are the same. This means you are constantly looking for opportunities to help your … Continue reading “What is Structured Data And How To Use It”

If you are building outbound links and using target=”_blank” to open clicks in a new browser tab, you may have a link phishing security issue. As a digital marketing business, we want to help people find great content. That means we create lots of content … Continue reading “Building outbound links? You may have a link phishing security issue”

Looking for the 2018 List? Looking for a list of the best marketing conferences for 2017? Our up-to-date list of the best marketing conferences for 2017 will help you find one of the dozens of marketing conferences happening around the world this year. We’re also … Continue reading “Best Marketing Conferences 2017”

When I think about building software for marketers, I’m building on the experience I’ve had from previous businesses and some of the challenges that I experienced. Because of this business influence, I believe DailyStory is taking a distinctly different view of what a marketing automation platform … Continue reading “Building a Data-Driven Account Based Marketing Platform”

Exit Intent is an offer shown in a popup when a visitor is about to leave your website. It is your last chance to convert the visitor before they leave. Exit Intent is a feature of the DailyStory Customer Engagement platform. Below are 10 reasons … Continue reading “Top 10 Reasons to Use Exit Intent”