DailyStory Blog

Best practices, recommendations, and tips for digital marketers

Email and text message marketing for Mindbody

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Mindbody”

Email and text message marketing for RhinoFit

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for RhinoFit”

4 tips when using Instagram Guides

Instagram Guides are one of the most underrated Instagram features that you may not be using…yet. But Instagram Guides are excellent for sharing curated content with your followers. Users can easily consume a collection of Instagram posts, products and more in an easy-to-digest format. For … Continue reading “4 tips when using Instagram Guides”

16 tips for a mobile-friendly website that you can’t ignore as a franchise

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence as a franchise business. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile … Continue reading “16 tips for a mobile-friendly website that you can’t ignore as a franchise”

What’s New in DailyStory – June 2023 highlights

Support for ChatGPT You’ve probably heard all the “buzz” about ChatGPT. We’ve incorporated it into DailyStory as a writing assistant you can use when creating any content. Just look for the “robot” icon in your text and email editor. Randomize scheduled send times Create your … Continue reading “What’s New in DailyStory – June 2023 highlights”

5 reasons why your franchise should create more videos

As a franchise owner, you have to wear many hats, and unless you’re a production company, creating videos to market your franchise probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 percent … Continue reading “5 reasons why your franchise should create more videos”

5 ways to boost sales with customer testimonials

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

Testimonial advertising: 4 legal considerations to keep in mind

The more customer testimonials you use in your advertising, the more you can potentially boost your revenue. Just don’t forget that there are legal considerations that you’ll want to keep in mind for testimonial advertising. Customer testimonials are short quotes or personal anecdotes from past … Continue reading “Testimonial advertising: 4 legal considerations to keep in mind”

6 reasons why mobile optimization matters to your franchise

These days, the mobile optimization of most websites goes without question. Even for your franchise. Mobile devices (excluding tablets) generated about 55 percent of website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is only growing. … Continue reading “6 reasons why mobile optimization matters to your franchise”

5 landing page benefits for your small business

When it comes to converting website visitors to customers, your home page often is not enough. To be clear, your website’s home page acts as more of an introduction to your business. On the flip side, landing pages are standalone web pages that are disconnected … Continue reading “5 landing page benefits for your small business”

Personalized Email – 6 Benefits for Better Results

Personalized email marketing is an effective way to drive better results from your efforts. Personalization was once viewed (and treated) as a one-size-fits-all mass messaging tactic. But email marketing has evolved to focus more on relevant content, segmentation and personalization so that the right message … Continue reading “Personalized Email – 6 Benefits for Better Results”

Is your franchise live-streaming? 12 tips to look professional

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. And that continues today. Is your franchise live-streaming? If not, it’s not too late to get started! But before you dive headfirst into live-streaming … Continue reading “Is your franchise live-streaming? 12 tips to look professional”

SMS marketing ideas and how to get started

Ready to use SMS marketing but not sure where to start? SMS marketing is a type of digital marketing that communicates promotions, sales, coupons, confirmations, news and other updates to your potential and existing customers (who’ve opted in) through text messages on their mobile devices. … Continue reading “SMS marketing ideas and how to get started”

8 steps for finding your franchise voice

You may hear it often these days. Your franchise voice is everything online. It helps people connect with your brand, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when … Continue reading “8 steps for finding your franchise voice”

6 benefits of email marketing for ecommerce businesses

Despite all the new digital marketing platforms coming out, email remains a valuable, effective and inexpensive tool. In fact, email marketing can play a significant role in the success of ecommerce businesses. Essentially, email marketing is a direct marketing channel. It enables businesses to share … Continue reading “6 benefits of email marketing for ecommerce businesses”

Going live: 7 tips for any social media platform

Going live on any social media platform can feel intimidating, but if you let fear keep you away from live videos, you’re missing out on an ample opportunity. Live videos capture attention between 10 and 20 times longer than prerecorded, on-demand content, while more than … Continue reading “Going live: 7 tips for any social media platform”

7 steps to gain insights into your franchise competition

How often do you perform a competitive analysis of your franchise competition? If the answer is “not often” or “never,” your franchise business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A franchise … Continue reading “7 steps to gain insights into your franchise competition”

9 do’s and don’ts of SMS text message marketing

It’s tough to beat SMS text message marketing when it comes to digital marketing tactics. Text messaging is fast, direct, efficient and relatively inexpensive when compared to other advertising tactics (such as Google Ads). Short message service (SMS) marketing is a form of marketing that … Continue reading “9 do’s and don’ts of SMS text message marketing”

How to evaluate your franchise marketing data

Gathering marketing data is a great first step to understanding your franchise’s target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut … Continue reading “How to evaluate your franchise marketing data”

10 ways to create email marketing campaigns that convert

Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

8 benefits of personalization in your digital marketing

Now more than ever, consumers want businesses to treat them as individuals. Personalization in your digital marketing can help. In fact, personalization allows you to show that you really know your customers and can create unique experiences for them across platforms. Personalized marketing, otherwise known … Continue reading “8 benefits of personalization in your digital marketing”

Email marketing Do’s and Don’ts – 11 Strategies to Follow

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”

How to measure the success of your SMS marketing campaign

It’s impossible to create and execute successful SMS marketing campaigns without measuring key metrics. SMS marketing involves sending promotional campaigns or transactional messages for marketing purposes using text messages. About 81 percent of Americans use text messaging. Text message open rates are as high as … Continue reading “How to measure the success of your SMS marketing campaign”

Affiliate marketing – 4 tips to create additional revenue streams

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business you already have by offering more value to your customers and anyone else … Continue reading “Affiliate marketing – 4 tips to create additional revenue streams”

5 ways to use SMS text marketing for customer retention

SMS text message marketing is a great way to reach mobile-first consumers, but you can use it to boost your customer retention rate as well. Customer retention refers to the rate at which customers stay with a business for a given period of time. Increasing … Continue reading “5 ways to use SMS text marketing for customer retention”

5 ways to improve your customer service

Great customer service is never set and done. To be great, you have to regularly improve your systems, train your team and collect feedback for future improvements. The effort is worthwhile. Businesses that deliver excellent customer service can expect sales increases of about 20 percent … Continue reading “5 ways to improve your customer service”

Event planning: 10 tips for stress-free events

Event planning is much harder than it appears from the outside. But events can also help your business achieve its goals. In fact, about 89 percent of marketers say that events are critical to reaching business objectives.  Event planning centers on the act of organizing … Continue reading “Event planning: 10 tips for stress-free events”

7 tips to successfully advertise on Reddit

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

8 benefits of using an Instagram business account (and how to set it up)

Instagram is a must-have social media platform for many businesses, but do you need an Instagram business account? The visuals-first app generates about 1 billion active monthly users and is particularly popular among consumers 34 and younger. Features have diversified since its founding in 2010, … Continue reading “8 benefits of using an Instagram business account (and how to set it up)”

5 signs that your branding is broken

Your brand is your business’s identity. So, your branding is the reflection and culmination of your business’s personality, appearance, voice and overall vibe. It takes about seven seconds for consumers to make an instant decision about whether or not they like and trust your brand. … Continue reading “5 signs that your branding is broken”

6 benefits of using CRM software for small businesses

Businesses of all sizes consider CRM software as a near-vital tool because of its ability to make communications more consistent, efficient and relevant. CRM (which stands for “customer relationship management”) software gathers customer interactions in one central place to improve the customer experience and overall … Continue reading “6 benefits of using CRM software for small businesses”

6 tips to improve your customer retention rate

Strong customer retention is just smart business. The cost of losing one customer equates to seven times the resources used to convert them. Customer retention is about maintaining your current customer base and increasing loyalty by offering better products or services and other benefits. Customer … Continue reading “6 tips to improve your customer retention rate”

5 omnichannel marketing tips to help grow your business

With shopping habits rapidly evolving, it’s more important than ever for your multiple marketing channels to work together to engage consumers and ultimately lead them to purchase from you. Enter omnichannel marketing. Even if customers are in your physical store, about 42 percent of in-store … Continue reading “5 omnichannel marketing tips to help grow your business”

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