Best practices, recommendations, and tips for digital marketers

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”

Text messaging, also known as SMS marketing, is a powerful tool that enables you to contact people directly. But carrier violations may be preventing your texts from being delivered. According to Smart Insights, 97 percent of text messages are read within 15 minutes of delivery, … Continue reading “Carrier violations: What to avoid during SMS text marketing”

Here is how to whitelist an email address or an entire domain in Gmail: Sign in to your Gmail account. Click the gear icon in the upper right corner and click “See all settings”: Select “Filters and Blocked Email Addresses” Click “Create a new filter”: … Continue reading “How To Whitelist An Entire Domain In Gmail”

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice. This just isn’t true. Curated content plays a huge role in many brands’ social media strategy. What is curated … Continue reading “Curated content: 5 reasons why social media shouldn’t be all about you”

During the COVID-19 pandemic, live streaming and video chat have become not just convenient but critical mediums of communication and content delivery. Many businesses that can no longer stay open now are pivoting to online services exclusively. Some are more ready than others for this … Continue reading “Live streaming: 12 tips for your business to look professional”

Why do some posts go viral, while others don’t? To potentially create a viral post yourself, you should understand how “the magic” happens. At its essence (algorithms not included), a viral post can happen when you share a piece of content that several of your … Continue reading “Viral posts: How do they happen?”

Tracking links are imperative to any marketing campaign. Long gone are the days of “buckshot” marketing. You want to know what’s working, what’s not and where the best bang for your buck is happening. Tracking links are unique URLs. They redirect to a landing page … Continue reading “Tracking links: 3 reasons why your business should use them”

Whether your team has suddenly shifted to remote work due to coronavirus containment efforts or you just started a new remote management position, it can feel like uncertain waters to lead a team effectively in a virtual realm. But being a great manager is more … Continue reading “Remote work: 9 tips to better manage your team”

SMS, or text messages, still are the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since SMS messages are not screened by a spam filter, a business incorporating SMS into its marketing strategy can feel more … Continue reading “8 tips on writing a text message that won’t get ignored”

While humor can help make content that much more engaging, being funny isn’t as easy as it sounds. It also can get your company in (at least social media) hot water if it comes off as more offensive than funny. We understand the temptation to … Continue reading “Humor: Is it right for your marketing campaign?”

With the end of the coronavirus quarantine still an unknown, an entire workforce has shifted to remote work from home.  Being productive while also maintaining a good work-life balance from home is easier said than done. Below are 11 tips on how you can be … Continue reading “Remote work: 11 tips to be productive from home”

You may hear it often these days. Your “brand voice” is everything online.  It helps people connect with you, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when you’re … Continue reading “Find your voice: 8 tips for reflecting your brand’s personality”

Everyone is talking about the Coronavirus. Whether you’re adjusting your business operations or not during this time of heightened concern, it’s imperative that you communicate. You could have employees work remotely so that they stay healthy and capable of serving customers without interruption. You could … Continue reading “Coronavirus affecting your business? 5 tips to communicate best”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

Instagram has shown itself to be one of the fastest-growing social media platforms. Any successful account should have a sense of what’s working and what’s not for its audience. On Instagram, you can find Insights data in three different places in the Instagram app. To … Continue reading “Snapshot: Understanding your metrics on Instagram”

If you’re managing a Facebook page, it’s critical to know what’s working (or not) with what you’re posting. It’s also important to get a real sense of who your audience is. And all that data can be found in Facebook Insights. You’ll find Facebook Insights … Continue reading “Snapshot: Understanding your metrics on Facebook”

People love receiving a happy birthday message. And sending a happy birthday email, text or push notification is really simple with DailyStory. Of course, this article assumes you have contacts in your system with a date of birth value! Steps 1. First, create a new … Continue reading “Send a happy birthday message”

One of the safe guards we built into DailyStory is to prevent automation or scheduled emails from sending the same email to a recipient more than once in the same campaign. The beauty of this is you can schedule the same email to be sent … Continue reading “Resend, but with new subject line”

At a time when there are so many social media platforms and businesses know that they need to be relevant online, which platform is best? The answer isn’t one size fits all. Most importantly, don’t assume that you have to spread out across all platforms. … Continue reading “Which social media platform is right for your company?”

It’s far too easy to tweet and never look back at what worked and what didn’t on Twitter. Be strategic with your Twitter presence and get a leg up on your competition. In fact, you can dive into both the challenges and opportunities for small … Continue reading “Snapshot: Understanding your metrics on Twitter”

In the noisy landscape of social media, internet browsing and text messages, writing an effective push notification that engages your audience is critical. While DailyStory is one of several platforms that offer the ability to send push notifications, the point of using them is to … Continue reading “7 tips to write an effective push notification”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “Organic search performance (SEO) on Google”

A segment is a grouping of your audience who share common attributes. For example, people in a 30-day trial that have not completed a purchase. Or, customers whose membership expires next month. Once a segment is identified, you can target the segment with specific messages … Continue reading “Use Audience Segmentation To Generate Leads”

Text messaging is an effective way to reach customers. More of our customers than ever before are using SMS text message marketing campaigns as part of their digital marketing efforts. Examples include: Reminders Offers and deals Promotions Affiliate programs Why text messages? A well-targeted and … Continue reading “8 tips for effective SMS markting campaigns”

Personalize your email marketing with DailyStory Email marketing remains one of the best ways to reach your customers. But, just like you, your audience receives dozens – if not hundreds – of emails per-day. How do you make your message standout? Sending everyone the same … Continue reading “Personalized Email Marketing for Everyone”

If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform … Continue reading “Why Integrated Marketing is the Key to Your Success”

The majority of email clients provide a snippet of text to preview the contents of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can … Continue reading “Email Preheader an important tool to improve email open rates”

Personalization is your ability to use the data you have about your audience to understand how your content best fits their needs or interest. This ensures visitors and customers get messaging tailored to them. People are unique. Your content should be too. Advanced marketing techniques, … Continue reading “Personalization is one-to-one marketing”

Capturing, storing, and using customer data is part of any modern marketing experience. Specifically for email and content targeting and personalization. Customer data drives customer experience Customer data is vital for matching content to the context of the visitor or audience. This is known as … Continue reading “Customer data best practices for digital marketing”

By using a no-reply email address you are signaling to your customers that you don’t care if they respond. Or worse, that if they did respond it is to an inbox that you aren’t monitoring or that would bounce. So why use no-reply email addresses? … Continue reading “Break the habit: Stop using no-reply email addresses”

SEO gurus and tools constantly remind you to set the alt text value with keywords for your images. You should do the same for images in email. Interactive email is the top trend for 2018 It’s common to use images in your emails. Sometimes for … Continue reading “Use Alt Text for Images in Email”

We wanted to share with you a brief overview and analysis of how the new General Data Protection Regulation from the European Union will affect customers of DailyStory. Please note, this is not an exhaustive analysis of GDPR. For more details please see the reference … Continue reading “General Data Protection Regulation from the European Union”