Best practices, recommendations, and tips for digital marketers

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and process – typically automated with software – designed to convert a higher percentage of visitors into customers. A basic use of conversion rate optimization starts with a base … Continue reading “What is Conversion Rate Optimization?”

AdWords or AdWords Express: Which Ad Platform?

There are two primary strategies for reaching your audience when they are searching on Google or Bing for your product or service: content found organically through Search Engine Optimization and advertisements. Both are critical. Small businesses especially recognize the need to optimize for both organic and … Continue reading “AdWords or AdWords Express: Which Ad Platform?”

DailyStory Now Available In Microsoft AppSource

We’re excited to announce that DailyStory 30-day Trials are now available in Microsoft AppSource! You can find DailyStory on Microsoft AppSource in a number of ways. The easiest? Type in “marketing automation” into the search bar and we’re the first result: This brings up a list of results. DailyStory … Continue reading “DailyStory Now Available In Microsoft AppSource”

Reporting on Lead Conversion Funnel

We’ve had some great feedback from our customers so far and continue to push out bug fixes and features almost every day. We have slowly started turning on some of the reporting features for a few of our customers. Later today we’re going to enable … Continue reading “Reporting on Lead Conversion Funnel”

Great digital marketing integration with sales equals more revenue

Over the past several weeks I’ve had multiple conversations about DailyStory and our vision for helping in the evolution of digital sales and marketing. One of the consistent topics that keeps coming up is: the struggle many leaders have of connecting the investments made in … Continue reading “Great digital marketing integration with sales equals more revenue”

Using Exit Intent with DailyStory and WordPress

A couple of days ago I wrote about 3 best practices for exit intent. Exit intent is something that is built-in to DailyStory as part of the digital marketers toolkit we include. Adding exit intent to your website with DailyStory is super simple Once the DailyStory … Continue reading “Using Exit Intent with DailyStory and WordPress”

Exit Intent Best Practices to Improve Conversion Rate

Done right, managing your visitors intent to leave your site, known as Exit Intent, can directly impact your conversion rates. Done wrong it can be an annoying distraction and be damaging to your brand. This article contains a list of Exit Intent best practices. You’ve … Continue reading “Exit Intent Best Practices to Improve Conversion Rate”

Hello World, Introducing DailyStory

If you are a developer, ‘hello world’ is a familiar concept. If you’re not, its typically what developers use for the first message of a new program they are working on. Once upon a time I wrote software, so I thought it was a fitting title … Continue reading “Hello World, Introducing DailyStory”

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