DailyStory Blog

Gone are the days of small business successes regardless of customer service and overall experience.  More than ever, businesses must understand consumers’ needs and digitize as many aspects of the purchasing experience as possible. We are living in a customer-first, digital-preferred marketplace. Particularly since the … Continue reading “Surviving a new normal: how DailyStory can help your business”

Jargon is often a part of the advertising world. But when it comes to where you’re spending your money, you should at least understand the basics. About 47 percent of small business owners handle all their marketing themselves, which only underscores the need to better … Continue reading “What is the difference between programmatic and native advertising?”

Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

What is a domain name? A domain name is a human-readable address for any web server available on the Internet. Your company’s domain name plays a critical role in both your branding and credibility. How a domain name works Simply put, a domain name is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make both valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”

Digital marketing is only as valuable as your understanding of what’s working and what’s not. In particular, with social media, it’s a best practice to use UTM codes when sharing links so that you can measure which platforms and/or posts are performing best. What are … Continue reading “What are UTM codes, and why should you use them?”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check out our breakdown explanation of the four stages: Awareness Interest Decision Action Simply put, a sales funnel is the journey … Continue reading “7 benefits of using a sales funnel in your digital marketing”

As a business owner, how familiar are you with the idea of a sales funnel? Essentially, the simplest way to understand a sales funnel is to see it as the series of steps a consumer takes to become your customer. There truly are many things … Continue reading “What is a sales funnel? A breakdown of all 4 stages”

COVID-19 has upended most businesses this year, so know that if 2020 has been particularly challenging for yours, you’re not alone.  You’ve likely had to rethink your entire marketing plan to better connect with home-bound customers who are unsure and frankly scared of what more … Continue reading “Affected by the COVID-19 pandemic? 8 marketing tips you should consider”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”

It’s easy to confuse social listening and crowdsourcing in your social media strategy, but there are key differences you should know. These tactics overall can help inform not only what you do on social media but also what you might do as a brand in … Continue reading “What’s the difference between social listening and crowdsourcing?”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Have you ever wondered how to check your Google search rank for pages of your website?  You’re not alone. Everyone wants to position number 1 in search rank You want to know if your search engine optimization (SEO) efforts are working or not. When someone … Continue reading “How to check your Google search rank for free”

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”

Known as a visual-first social media platform, Instagram is largely regarded as the app for brands to target a younger audience. Related: Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers? About 76 percent of the app’s users in the U.S. are younger … Continue reading “Snapshot: The challenges and opportunities of Instagram for businesses”

While most businesses know they should create (and maintain) a Facebook page, the No. 1 social network still has its challenges. As of the second quarter of 2020, Facebook reported 2.7 billion monthly active users, according to Statista, so the biggest promise of the social … Continue reading “Snapshot: The challenges and opportunities of Facebook for businesses”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

Below are some highlights of product updates that went live August 7, 2020: Segment statistics When viewing a segment’s member list if you scroll to the bottom of the page you’ll find some statistics about the segment: Easily edit a dynamic segment We’ve made it … Continue reading “DailyStory Product updates for August 7, 2020”

Headlines don’t just happen.  Well, they do, but the good ones don’t just happen. That’s for sure. Headlines are the gateway to your content, whether it’s a blog or something else. Potential readers will decide in a split second whether to read more based on … Continue reading “19 tips to write effective, engaging headlines”

Using a lead capture popup is a great strategy to convert more of your website visitors into customers. A bad reputation Popup ads have notoriously earned a bad reputation in the past. The boxes that appear and block some or all of the website you’re … Continue reading “Get more leads with lead capture popups”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”

Email marketing continues to be an important part of any digital strategy, but how are you welcoming your new subscribers? About 74 percent of users expect to receive a welcome email immediately after they subscribe, according to Invesp, while only 57.7% of brands actually send … Continue reading “Welcome email series: 9 tips on how to engage new leads”

Data privacy has become increasingly more serious and regulated in the past couple of years. Specifically, the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the U.S. are the two biggest players when it comes to privacy regulations. … Continue reading “GDPR vs. CCPA: What you need to know about privacy regulations”

Trying to reach teenagers? The general recommendation is that the top three social media platforms to consider are Instagram, Snapchat and TikTok, but which is best? As with everything social media and audience targeting, it can depend. Instagram is a visual-first social media platform owned … Continue reading “Instagram vs. Snapchat vs. TikTok: Which is better to reach teenagers?”

With technology comes the pressure for business owners to respond faster than ever to customers as part of their customer service. The top aspect of customer experience that customers think can be improved is “faster response times,” according to a survey by Zingle. And the … Continue reading “Customer service: 6 ways to be more responsive to your customers”

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience. Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your … Continue reading “Curated content: 4 tips on finding what to share on social media”