Digital marketing balances commerce trends, human psychology, and current technology to influence consumer behavior, so the rise of AI can’t be ignored. To achieve your goals and stay ahead of the competition, the more you understand AI technology, the better. Artificial intelligence is the digital … Continue reading “12 ways AI is impacting digital marketing”

In this article we’re going to look at some QR code examples and how you can use them in your marketing. But first, let’s take a look at what exactly is a QR code? What is a QR code? QR stands for Quick Response, and … Continue reading “Explore 9 Creative QR Code Examples”

Digital marketing 101 overview Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? It can be overwhelming as it covers many forms and can involve many strategies since … Continue reading “Digital marketing 101: A beginner’s guide”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s a cornerstone of any strong digital marketing strategy. But don’t just take our word for it! Check out these 48 email … Continue reading “Email marketing statistics: 48 you can use”

These days, the mobile optimization of most websites goes without question. Mobile devices (excluding tablets) generated about 52 percent of global website traffic as of 2020. By 2023 there will be 4.3 billion smartphone devices worldwide. And mobile internet usage is only growing. Gone are … Continue reading “6 reasons why mobile optimization matters to your business”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Clubspeed”

The last thing any smart business wants to do is accidentally annoy or “chase off” website visitors in the pursuit of capturing email leads. Why capture email addresses? About 80 percent of business professionals say that email marketing increases customer retention, according to HubSpot. That … Continue reading “12 strategies to capture more email leads without annoying everyone”

Zoom makes it easy to set up a webinar and sign up attendees. However, Zoom doesn’t provide all the reminders and nurturing to ensure you maximize your webinar attendance. In this article we’ll detail how to automate a Zoom webinar. At DailyStory, we use Zoom … Continue reading “Automate Zoom webinar sign-up, reminders and follow-ups”

On-page SEO can help improve your website’s organic search traffic. And with Google implementing several search engine algorithm updates over the years, it’s more important than ever to audit where your on-page SEO stands and how you can best optimize it. Simply put, on-page SEO … Continue reading “13 on-page SEO tips that you can use today”

Color psychology plays a larger role in branding and marketing than some might realize. The colors you see in logos, websites and ads are all very purposeful. And for good reason. Color influences about 85 percent of consumers’ purchase decisions. Colors also increase brand awareness … Continue reading “Color psychology: the influence colors have in digital marketing”

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”

Your business can either thrive or barely survive based on your customer responsiveness in this fast-moving digital world. How long does it take your team members to respond to a question from a customer or potential customer? Simple answer: The longer it takes, the worse … Continue reading “8 ways to improve customer responsiveness”

New to automated emails? The good news is that they are an incredibly effective tool when blended into your larger marketing strategy. We’ve put together 17 automated email examples you can start using today. Depending on your brand and business, there are a number of … Continue reading “Automated email examples – 17 you can start using today”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Lightspeed”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Square”

Social proof can help convert your potential customers into paying customers. This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to … Continue reading “17 of the best social proof tools to boost your sales”

Whether you’ve heard of search engine optimization before or not, your franchise website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely your franchise will rank anywhere significant (or at all) on a search … Continue reading “13 common SEO mistakes your franchise could be making right now”

What is email automation? Email automation is a series of emails you automatically send to your prospects or customers and use extensive personalization. And while businesses are often focusing their marketing efforts on getting new customers, email automation can do the work on nurturing and … Continue reading “Email automation matters to your marketing”

One of the most important tools for lead generation and sales conversion is the landing page. Landing pages are standalone web pages that are disconnected from your website’s navigation. Their purpose is to present focused content that aims to convince visitors to act, whether that’s … Continue reading “10 tips to create effective landing pages”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for BigCommerce”

It’s important to measure email marketing when running campaigns. Email marketing platforms, such as DailyStory, include built-in analytics tools you can use to understand how your emails are performing. The good news is that email marketing is easy to measure. Most email marketing services, including … Continue reading “How to measure the success of your email marketing campaign”

With more than 3.6 billion people using social media worldwide, this form of digital marketing isn’t going anywhere anytime soon. Social media is one of several major ways to reach your target audience online. In particular, social media is great for building brand awareness, creating … Continue reading “Level up your social media skills with these 17 free online courses”

While SMS marketing is an effective tool to reach your customers and new leads, there are important rules to follow for text compliance. A text message sent through an SMS marketing campaign, on average, should experience a 98 percent open rate. This easily beats email … Continue reading “Text compliance: 9 tips to keep your business out of trouble”

We’ve read a lot recently about a resurgence of plain text emails. And, some email marketers even promote writing exclusively plain text instead of using HTML. We at DailyStory want to share some of the research we’ve done and the recommendations we give our customers. … Continue reading “Plain text or HTML email – which to use in your next campaign”

Facebook Reels and Instagram Reels are new features you’ve likely noticed on Facebook, Instagram or both. You might be wondering what it is and how you can use this for your marketing. What are Facebook Reel and Instagram Reels? Reels is a feature where users … Continue reading “Facebook and Instagram Reels explained”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Flowhub”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for WooCommerce”

Customer testimonials are a critical component of effectively promoting your business to consumers who are getting to know you and your brand. Simply put, customer testimonials are short quotes or personal anecdotes from past customers that describe how a particular product or service has helped … Continue reading “6 tips for collecting effective customer testimonials”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Shopify”

Videos matter. And they should for your franchise business as well. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just … Continue reading “10 types of videos you can use in your franchise marketing strategy”

DailyStory, an automated digital marketing platform, has partnered with Salesforce and built a direct integration, so the two systems talk automatically and seamlessly. DailyStory syncs data from Salesforce once per hour so that your information is always up to date without you having to manage … Continue reading “Email and text message marketing for Salesforce”

DailyStory is an automated digital marketing platform you can trust. Whether sending newsletters, welcome campaigns, reminder messages, cart abandons, or virtually any other type of email or text message marketing, our features will help you grow sales and build loyalty among your customers. DailyStory has … Continue reading “Email and text message marketing for Mindbody”