A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

If you want to make something boring to read, just make it overly formal. Accessories to the crime include excessive jargon, technical knowledge, huge length, monotonous tone, and more. Professional emails by nature require a level of expertise in some capacity. Even though it’s the … Continue reading “How to make your professional emails more readable”

Whether you’ve already started a fitness blog or are considering it, there’s more to success than just writing and posting. Blogging itself is definitely a valuable strategy for your fitness business, whether you’re a personal trainer, gym owner or influencer. In fact, about 80 percent … Continue reading “6 ways to market your fitness blog”

Sending emails is a powerful way to reach and engage with clients, but email personalization can level up your efforts and drive better results. In general, email marketing is about 40 times more effective as a customer acquisition strategy than relying on Facebook or Twitter. … Continue reading “7 top benefits of email personalization”

Mistakes in email marketing can be costly. Sending the wrong link, a typo, or a broken image to your entire contact list isn’t just embarrassing—it can hurt your brand’s credibility and waste a perfectly good campaign. And it happens more often than you’d think. With … Continue reading “Email checklist: 8 things to check before sending”

Understanding the parts of an email Email marketing is a powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the … Continue reading “10 important email parts: Anatomy of an effective marketing email”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s a cornerstone of any strong digital marketing strategy. But don’t just take our word for it! Check out these 48 email … Continue reading “Email marketing statistics: 48 you can use”

New to automated emails? The good news is that they are an incredibly effective tool when blended into your larger marketing strategy. We’ve put together 17 automated email examples you can start using today. Depending on your brand and business, there are a number of … Continue reading “Automated email examples – 17 you can start using today”

It’s important to measure email marketing when running campaigns. Email marketing platforms, such as DailyStory, include built-in analytics tools you can use to understand how your emails are performing. The good news is that email marketing is easy to measure. Most email marketing services, including … Continue reading “How to measure the success of your email marketing campaign”

We’ve read a lot recently about a resurgence of plain text emails. And, some email marketers even promote writing exclusively plain text instead of using HTML. We at DailyStory want to share some of the research we’ve done and the recommendations we give our customers. … Continue reading “Plain text or HTML email – which to use in your next campaign”

Personalized email marketing is a powerful way to drive better outcomes from your campaigns. In the past, email marketing was often a one-size-fits-all approach with mass messaging. Now, email marketing focuses more on: Relevant content Segmentation Personalization These changes ensure the right message reaches the … Continue reading “Personalized email marketing: 6 benefits for marketing campaigns”

Despite all the new digital marketing platforms coming out, email remains a valuable, effective and inexpensive tool. In fact, email marketing can play a significant role in the success of ecommerce businesses. Essentially, email marketing is a direct marketing channel. It enables businesses to share … Continue reading “6 benefits of email marketing for ecommerce businesses”

Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”

Lots of people want to talk about email marketing vs social media. But the truth is both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even … Continue reading “Email vs Social Media – 5 reasons why email marketing is better”

If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

What is a Spam complaint? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for any particular message. They can happen within an email inbox on any device. These complaints ultimately affect your deliverability as well as … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. Enter email onboarding. That’s what makes an effective email onboarding sequence so critical to your sales efforts. What is email onboarding? An email onboarding sequence is … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”

A successful email subject line is part art, part science but typically a recipe for anxiety for any marketer or business owner. But it doesn’t have to be. If you’ve noticed that your emails aren’t getting the open rate you are looking for, then it’s … Continue reading “12 tips for email subject lines that won’t get ignored”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”

The email preview text, or email preheader, is a preview of an email in your inbox. This enables you to quickly scan your inbox and taken the next step: open the email. What you may not know is that you can set this text using … Continue reading “Use email preview text to improve email open rates”